Sunday, March 22, 2009
Active Rain is a joke!
Have you ever wondered what the point of Active Rain is? Yes, it's a tool for networking with Realtors, but for what? I've been doing this site for sometime and have finally decided, this is it. It's a waste of time. My website has referred more people to active rain, than it has referred to my website. Why do we, as Realtors, do this to ourselves? We all jump on the Trulias, Active Rains and the like and post all of our information allowing them to take control (or take a slice) of our industry. In my opinion, our consumers don't find Active Rain useful. In fact, my research has shown that the average consumer stays on this site and our blogs for just a few seconds and then exits the site.
And, just for those of you who are thinking of advertising or spending money with Localism, don't. My web analytics showed that ZERO people actually visited my site as a result of that ad (except me clicking on it to see if it worked).
I hate to "rain" on the parade here, but the whole idea of us posting and blogging and commenting on blogs just to get points on a site that is mostly read by Realtors is useless. What's the point? Networking? Okay, I give you that. But wouldn't we be better served on a serious/real blogging program like Google's Blogger or if we spread our messages as Realtors all over the web instead of in this one forum that is predominantly read by Realtors? I won't discount that some consumers read these things, but 100% of the hundreds of comments I've had and my wfie has had on our blog posts have been other Realtors doing it just to get the points. And, I'm confident, those points won't lead to a sale.
For me, Active Rain has been an unproductive waste of good prospecting time. I'm moving on. Good luck in your careers!
And, just for those of you who are thinking of advertising or spending money with Localism, don't. My web analytics showed that ZERO people actually visited my site as a result of that ad (except me clicking on it to see if it worked).
I hate to "rain" on the parade here, but the whole idea of us posting and blogging and commenting on blogs just to get points on a site that is mostly read by Realtors is useless. What's the point? Networking? Okay, I give you that. But wouldn't we be better served on a serious/real blogging program like Google's Blogger or if we spread our messages as Realtors all over the web instead of in this one forum that is predominantly read by Realtors? I won't discount that some consumers read these things, but 100% of the hundreds of comments I've had and my wfie has had on our blog posts have been other Realtors doing it just to get the points. And, I'm confident, those points won't lead to a sale.
For me, Active Rain has been an unproductive waste of good prospecting time. I'm moving on. Good luck in your careers!
