Monday, November 20, 2006
Some agents just don't understand.
The comment below is why you need to interview agents to determine who is best suited to sell your house. My belief is that a daily listing update or price change for 30 days will get the 1000's of active buyers looking at our company's inventory. As buyers who have automated listings or prospect lists get those emails each day, it keeps our property in front of them. It also says "look at me, I'm motivated," for those sellers wanting to sell. But an agent from another company had this to say (Here's the email I sent my agents in response):
I want to share with you a comment forwarded by someone at another company today:
"An inaccuracy for your listing has been sent to you by a fellow agent. Please describe the inaccuracies or incomplete information below:a 5 dollar reduction is very disrespectful to our realtor community. if you want gimmicks, please go sell cars." IN THE WORDS OF A NON-WEICHERT AGENT.
MY EMAIL CONTINUED:
I partcularly like the part about "disrespectful to our realtor community." If you are taking my advice over the next 29 days to do a daily price reduction - I would assert that we aren't concerned about what our "realtor community" thinks of listings as price reductions are for serving our sellers best interest. When a price reduction or listing change occurs, it keeps our inventory more exposed to active buyers.
The quote above is yet another example of how "Weichert Works" but that's not the case for a few of our competitors. In a slower market, we must think outside of the box to sell our listings and serve our clients. Weichert Agents, don't let other agents "in the box thinking" effect your seller service.
Happy Selling and HAPPY THANKSGIVING!
I want to share with you a comment forwarded by someone at another company today:
"An inaccuracy for your listing has been sent to you by a fellow agent. Please describe the inaccuracies or incomplete information below:a 5 dollar reduction is very disrespectful to our realtor community. if you want gimmicks, please go sell cars." IN THE WORDS OF A NON-WEICHERT AGENT.
MY EMAIL CONTINUED:
I partcularly like the part about "disrespectful to our realtor community." If you are taking my advice over the next 29 days to do a daily price reduction - I would assert that we aren't concerned about what our "realtor community" thinks of listings as price reductions are for serving our sellers best interest. When a price reduction or listing change occurs, it keeps our inventory more exposed to active buyers.
The quote above is yet another example of how "Weichert Works" but that's not the case for a few of our competitors. In a slower market, we must think outside of the box to sell our listings and serve our clients. Weichert Agents, don't let other agents "in the box thinking" effect your seller service.
Happy Selling and HAPPY THANKSGIVING!
